The upside of content creators and influencers like Mr. Beast is that they have built massive audiences based on manipulative brainrot. The downside is that brainrot audiences are already brainrotted in a way that makes them almost immune to further marketing, which is itself manipulative brainrot, the proto-brainrot if you will. All the brainrot value has been squeezed out of them already. There’s nothing left to squeeze, and they cannot be manipulated any further. Imagine trying to market beer or something, to a vegetable of a person who’s already just sitting in their chair drooling at the screen. Like sure, of course they want the beer, but how are you going to convince them to get up out of their chair to get it?
The upside of content creators and influencers like Mr. Beast is that they have built massive audiences based on manipulative brainrot. The downside is that brainrot audiences are already brainrotted in a way that makes them almost immune to further marketing, which is itself manipulative brainrot, the proto-brainrot if you will. All the brainrot value has been squeezed out of them already. There’s nothing left to squeeze, and they cannot be manipulated any further. Imagine trying to market beer or something, to a vegetable of a person who’s already just sitting in their chair drooling at the screen. Like sure, of course they want the beer, but how are you going to convince them to get up out of their chair to get it?