Poor sales have reportedly forced Apple to cut production of the Vision Pro headset that it had hoped would herald a new era in “spatial computing”.
The tech company also reduced marketing for Vision Pro by more than 95% last year, according to the market intelligence group Sensor Tower in figures first reported by the Financial Times.
Apple continues to sell iPhones, iPads and laptops in the millions each quarter, but analysts say sales of Vision Pro headsets, which cost at least £3,199 ($3,499) each, have been sluggish.
Apple has not released sales figures for the device, but the market research group International Data Corporation (IDC) estimates it will have sold only 45,000 in the last quarter of last year.
Today a half price M2 with psvr2 controllers is a pretty good deal imo. I’ve seen that the galaxy XR underperformed as well. Like 15K units sold in the US and south korea. I’m sure they will sell a lot once they start selling worldwide but they are still far from the 100K units they prepared to sell in the first year.