I think part of the idea is: build it and they will come… If 10% of users have NPUs, then apps will find ‘useful’ ways to use them.
Part of it is actually battery life - if you assume that in the life of the laptop it will be doing AI tasks (unlikely currently) an NPU will be wayyyy more efficient than running it on a CPU, or even a GPU.
Mostly though, it’s because it’s an excuse to charge more for the laptop. If all the high end players add NPUs, then customers have no choice but to shell out more. Most customers won’t realise that when they use chat got or copilot one one of these laptops, it’s still not running on their device.
I think part of the idea is: build it and they will come… If 10% of users have NPUs, then apps will find ‘useful’ ways to use them.
Part of it is actually battery life - if you assume that in the life of the laptop it will be doing AI tasks (unlikely currently) an NPU will be wayyyy more efficient than running it on a CPU, or even a GPU.
Mostly though, it’s because it’s an excuse to charge more for the laptop. If all the high end players add NPUs, then customers have no choice but to shell out more. Most customers won’t realise that when they use chat got or copilot one one of these laptops, it’s still not running on their device.