Sure, they’re not priced like a Michelin Starred restaurant. Sure a few sitdown restaurants have also raised their prices (especially popular chains), but the comparison is McD’s vs “another local burger joint”. While Five Guys and Red Robin might not be cheaper than McD’s, they’re also not a local burger joint!
I’d also argue they’re not trying to compete with McD’s, while McD’s is competing with them on price.
The difference being that sadly people wouldn’t pay more to watch small scale film like they do with restaurants.
Have you not been to McD’s in a few years? McD’s is the expensive option. People pay for familiarity, because they’re dumb lazy slobs.
Depends what you mean by the expensive option…
chikfila’s chicken sandwich is cheaper mcd’s
The option that’s more expensive than the other.
Sure, they’re not priced like a Michelin Starred restaurant. Sure a few sitdown restaurants have also raised their prices (especially popular chains), but the comparison is McD’s vs “another local burger joint”. While Five Guys and Red Robin might not be cheaper than McD’s, they’re also not a local burger joint!
I’d also argue they’re not trying to compete with McD’s, while McD’s is competing with them on price.