AI is just a marketing term, there’s nothing intelligent about it. Its simply Large Language Models, databases that predict what should go next. Its like asking the prediction bar when you are typing to write a story.
It isn’t though. It’s a thing that makes shit. And it makes shit well enough that execs seriously consider it. Even though it can only make a commercial 60% as good as humans can, that’s good enough. Because AI can make 10 commercials in the same time traditional creators can make 1. It doesn’t matter how bad the ai commercials are because they can overwhelm any competition in sheer abundance. AI ads will drown out traditional ads. They are easier to make and are infinitely customisable. I can make 10 new ads a day for less than it would cost to make a single traditional ad. There really is no comparison
It’s very funny to me when people say that using AI takes less time. They clearly haven’t prompted 10 times for a basic request only for the AI to fail every time.
I have. I use AI. I have been for a while. It’s good for very, very basic requests that people have asked for countless times over. It’s actually very good at that. For anything else, it’s useless.
And what I said above is the exact opposite of literally any creative workflow ever.
I’ll accept the down votes, but I needed a header image for a work doc that showed a map, and in the background the landscape it was mapping - too specific for a stock photo, but it’s just window dressing in a mostly internal doc - perfect use case for AI!
After 45 minutes of prompting I gave up and made it myself in 20 minutes, and used royalty free no credit needed images.
AI is just a marketing term, there’s nothing intelligent about it. Its simply Large Language Models, databases that predict what should go next. Its like asking the prediction bar when you are typing to write a story.
It isn’t though. It’s a thing that makes shit. And it makes shit well enough that execs seriously consider it. Even though it can only make a commercial 60% as good as humans can, that’s good enough. Because AI can make 10 commercials in the same time traditional creators can make 1. It doesn’t matter how bad the ai commercials are because they can overwhelm any competition in sheer abundance. AI ads will drown out traditional ads. They are easier to make and are infinitely customisable. I can make 10 new ads a day for less than it would cost to make a single traditional ad. There really is no comparison
Famously Cola Christmas commercial took more time and money to create than a traditional ad would?
It’s very funny to me when people say that using AI takes less time. They clearly haven’t prompted 10 times for a basic request only for the AI to fail every time.
I have. I use AI. I have been for a while. It’s good for very, very basic requests that people have asked for countless times over. It’s actually very good at that. For anything else, it’s useless.
And what I said above is the exact opposite of literally any creative workflow ever.
I’ll accept the down votes, but I needed a header image for a work doc that showed a map, and in the background the landscape it was mapping - too specific for a stock photo, but it’s just window dressing in a mostly internal doc - perfect use case for AI!
After 45 minutes of prompting I gave up and made it myself in 20 minutes, and used royalty free no credit needed images.