- Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus.
- Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.”
- One user claims that they were “flooded with ads” after downgrading back to Alexa.
Which, as I said, means it all comes out in the wash. If revenue is +100% here and -100% there, it’s 0%. Either they are looking big picture, and that’s what they see, or they’re zoomed in and therefore in a scenario where they would ask the follow up.
They care about revenue going up. It doesn’t go up, unless it does.