I’m assuming the ROG Phone did poorly as less people wanted to buy an expensive, gamery phone when a) new phones have come out with equally performance (see the newest Snapdragon and Mediatek chips), battery life (see SiC batteries), cooling (see vapour chambers), etc. while b) offering much better value and/or cameras and c) looking more like a normal phone in terms of aesthetics and feel. Also, poor software support by Asus and competition from other gaming oriented phone brands (e.g. Redmagic, Vivo iQOO, Oppo’s “Turbo” series)
I’m assuming the ROG Phone did poorly as less people wanted to buy an expensive, gamery phone when a) new phones have come out with equally performance (see the newest Snapdragon and Mediatek chips), battery life (see SiC batteries), cooling (see vapour chambers), etc. while b) offering much better value and/or cameras and c) looking more like a normal phone in terms of aesthetics and feel. Also, poor software support by Asus and competition from other gaming oriented phone brands (e.g. Redmagic, Vivo iQOO, Oppo’s “Turbo” series)