I think it was a bit of a sleight of hand to make it about time. Because time is quantifiable. You can give 5 minutes of your time but I figure most people can attest that has little to do with how much actual attention you’re giving. And it’s attention that we crave. That’s what social media is built upon. When you really love and enjoy something or someone, you’re thinking of it, even if you’re not actively engaged with it. And on the other hand, if you give something attention for long enough, you do start to develop some kind of an attachment on it ( which easily becomes unhealthy too, like doom scrolling ).