There‘s also the aspect of dark patterns that make up a huge bulk of Enshittification. They‘re making their software worse and let you jump through hoops simply to get you to spend more time and money on it. A lot of those hoops very much feel and probably sometimes are just bugs or inefficiencies.
TLDR: it doesn’t make (or save) money for companies in the short-term.
Not only this, but also ‘agile’.
There‘s also the aspect of dark patterns that make up a huge bulk of Enshittification. They‘re making their software worse and let you jump through hoops simply to get you to spend more time and money on it. A lot of those hoops very much feel and probably sometimes are just bugs or inefficiencies.