While moviegoers are long past the days of rushing to the movie theater to make it to their seats before the listed showtime, AMC is now giving a courtesy heads-up that’s hard to miss. Previews and various advertisements have almost always come before movies in theaters, and that aspect won't ...
Obligatory not an American, not an AMC customer.
I feel the same as you about the previews. I don’t catch many new releases, so any time I go in the trailers are usually different and it’s a fun way to notify me of upcoming films I may be interested in. The formulaic trailers present a lot better on a big screen with a better sound system than I have at home, so I don’t mind sitting through them. However, I also enjoy the ads at my local cinema because most are from local businesses. Some of them are very cute and/or bad but it’s always interesting to see how other small local businesses are trying to market themselves.