No shade on people trying to make sustainable choices, but if the solution to the climate crisis is us trusting everyone to “get with the program” and pick the right choice; while unsustainable alternatives sit right there beside them at lower prices, then we are truly doomed.

What the companies behind these foods and products don’t want to talk about is that to get anywhere we have to target them. It shouldn’t be a controversial standpoint that: (i) all products need to cover their true full environmental and sustainability costs, with the money going back into investments into the environment counteracting the negative impacts; (ii) we need to regulate, regulate, and regulate how companies are allowed to interact with the environment and society, and these limits must apply world-wide. There needs to be careful follow-up on that these rules are followed: with consequences for individuals that take the decisions to break them AND “death sentences” (i.e. complete disbandment) for whole companies that repeatedly oversteps.