The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • SonOfAntenora@lemmy.worldEnglish
    30·
    6 days ago

    Here’s who to hate this time around fellas

    Delta accomplishes this pricing through a partnership with Fetcherr, a six-year-old Israeli company that also counts Azul, WestJet, Virgin Atlantic, and VivaAerobus as clients. And it has its sights set beyond flying. “Once we will be established in the airline industry, we will move to hospitality, car rentals, cruises, whatever,” cofounder Robby Nissan said at a travel conference in 2022.

    • BeardedGingerWonder@feddit.ukEnglish
      18·
      6 days ago

      I wonder about these fuckers, like what is wrong with them. I totally understand theorising about this crap, it wouldn’t be the first time I’d been down a line of thought purely thinking about “how could I maximise this” or “how could I solve this problem” but at some point I take a step back and “wait no, this is a horrendous idea” occurs to me. And then there’s this twat who thinks “oh yeah, we should extract as much money from paying customers as possible and then we’ll do it in other industries” and says it like they think everyone is going to think it’s a good idea.