Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Like “I need to get home to see my dying child” and they think “oh yes, what a perfect opportunity to demonstrate our ability to extract as much money as possible”
Exactly. I used dying grannie as an example talking about it. Also, “You haven’t made a major purchase in 6 montths.”