Why would any company use this in the first place?

The general public is not going to pay a subscription (ew another subscription?) they’re just going to use the free services. “I already pay for internet”

There is no reason for anyone to use this, as amazing as it is. That ship sailed long ago and the moment an MBA gets wind of what this’ll mean for the data broker industry, it will be lobbied into illegality, at least here in the US.