There definitely is room for movies aimed more towards women (including action movies) and in fact recently there was an article that the female share of movie attendance seems to be dropping. But I also think at this point this would need to be slowly and methodically build up again, and is not something you can just tap into. Similar to how franchises build up their audiences.

I found it to be alright, but I am still somewhat sad that they leaned into the over the top action spectacle with the franchise, rather than keeping the more quiet and subdued world building aspects of the first John Wick. But I get why they did what they did for the mass appeal.