OpenAI will be debuting a film at the Cannes Film Festival. With a budget of $30M or less, and a timeframe of 9 months, the slop they turn in will cost a fraction as much and take a fraction as long to develop as the slop Hollywood normally produces. FWIW though I did find the little video in the WSJ article entertaining, in a deeply unsettling, uncanny-valley kind of way.
The same reason opiod companies paid doctors to promote their opiods: legitamacy.
Instead it created the opioid crisis that still has addicts suffering to this day.
Basically, the studio is being paid to pretend that the AI they use is as talented as them. It’s not, but they’re clearly getting paid to animate a movie that AI is already taking credit for.
At the end, Sam Altman will use the movie to promote the abilities of AI, when in reality AI can’t make that kind of movie without 30 million and an actual animation studio to do the work.
AI will seem more legitimate. People will use it more despite never getting the results advertised. Mission accomplished.
I wouldnt be suprised if it is ai shading but called a full ai movie, like they use 3d/2d to fully block out everything, pretty disengenuous to act like thats prompt based ai when it still could require insanely high amounts of effort (you still do the full animation, rigging, etc. just the render/shading part is handled by ai) A lot of ppl do that with simulations, kinda cool actually but I hate how they hype up Ai instead of being genuine about their process, wouldve had 90% of the same result without ai