Look I am all for increasing fines but people need to stop discussing a fine’s impact in terms of global revenue etc… It is useful but in cases like this the question is do you think that 2.5% of their profits came from this one action, because if not then it was a net loss and the fine will discourage it going forward because it doesn’t make sense.
I would much rather over tune the fine than make it a cost of doing business, in general accountants think backwards to most people and they won’t tell the higher ups to change anything until it really affects the bottom line.
Look I am all for increasing fines but people need to stop discussing a fine’s impact in terms of global revenue etc… It is useful but in cases like this the question is do you think that 2.5% of their profits came from this one action, because if not then it was a net loss and the fine will discourage it going forward because it doesn’t make sense.
I would much rather over tune the fine than make it a cost of doing business, in general accountants think backwards to most people and they won’t tell the higher ups to change anything until it really affects the bottom line.