As the article notes, the increase seems to be driven mainly by users in Asia, where recycling and reusing older hardware is quite common. I wonder if third-party companies are offering extended security patches there, which could make affordable second-hand Windows 7 machines more appealing for people who just need them for browsing or light tasks. It would certainly make sense given recent fiascos and Microsoft’s current stance on AI, especially with generative AI being used to develop system-level code.
It would be of lower value to them without the data-gathering and the AI injection.
The data makes them money. The AI helps th justify their investment, but also gives them data to ad to their models.