Clearly this is not a brand.

So you think using a piece of software promotes brand loyalty to…a line of clothing? I’m just not seeing the logic there. Buying the clothing is promoting and funding it. Using the software is not

You just did this very thing, demonstrating my point.

I did no such thing. You need to read more carefully. I didn’t tell anyone I use it. Because I don’t use it.

Yeah, it would have been.

And yet here you are again making a fool of yourself. Listen to your heart, brother.