With a looming iron-grip marketers and advertisers have over pretty much anything in their reach, why aren’t the masses collectively making harassment campaigns to them?
I think if we actively told every single marketer off in a prolonged effort, they’d get a hint as to how much of their commercialism we don’t need shoved down our throats.
It’s actually a bit more complicated.
AdSense indeed used to work through ratios of views and clicks, but Google (and all other ad networks) have been tinkering with it to benefit them even more.
Today, it’s about conversion, and conversion as a KPI is not well defined. Clicking into an as might simply not be enough to make it cost more.