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Stealth mode of a supercar but went live with a Lada.
They should gone after the high-end x86, even x64, to keep the sexiness of their stealth mode. Instead, they went after the low-end x86 market and didn’t gain any fanatics along the way.
I always figured they should have gone towards custom architecture as a product.
This would have dovetailed well with the Itanium-driven extinction of a lot of high-end architectures. If you can get one more generational upgrade for some bespoke platform running MIPS or M88k or whatever, you might pay $10k per chip instead of conpeting with commodity x86.