Mozilla is developing a built‑in AI assistant for Firefox that will be offered as a third browsing mode alongside Normal and Private tabs. They’re calling it “Window AI.” Details are still scarce.
What strikes me as odd is the decision to position itself as just another AI‑enabled web browser, picking a fight with big techs and better‑funded startups whose users are less hostile (and sometimes enthusiastic) about adding AI to web browsing.
It’s about “being better”, except at one point that meant acting better, but now it means trying beat their metrics.
It’s about “being better”, except at one point that meant acting better, but now it means trying beat their metrics.