

IMO, consumers aren’t necessarily stupid as much as corporations have very expertly learned to weaponize FOMO through advertising; allowing companies like apple to inflate their profit margin from something reasonable to “whatever the consumer is willing to pay.”
Is that “capitalism”? Yes…technically. But to me, it goes against the spirit of capitalism, which at its heart sums up as “Farmer has a cow that produces milk. Farmer sells the chicken farmer down the road his extra milk and charges enough to be reasonable but doesn’t get greedy because he needs eggs.”
Corporations don’t need our eggs. They don’t believe they need anything from us and so don’t care about being reasonable about profit.
Its “capitalism”, but in my opinion, a perverse, stilted form that should have been kicked to the curb the moment Reaganomics started making it popular.









24k is industry standard because of tradition. Nothing more.
It has nothing to do with what the human eye can perceive. It was settled on as the standard because it was the minimum fps that provided smooth motion. Any lower got too choppy, and any higher was pointless because the projectors and technology at the time simply had no use for more visual data than that.
The reason it sticks around (and the reason I personally prefer it) is because we’ve been seeing it for so long that changing it is jarring. Almost in an “uncanny valley” kind of way, you watch a film at 60fps and something just seems off but you just can’t put your finger on it. Its almost too crisp.
We are so baked into the look of “cinema” for so many decades that it’ll take time to adjust.
Tl;Dr - 24fps looking better is subjective. But its prevalent because its all we’ve known for literally most of cinema history.