

Social media companies created algorithms to allow people to find content without having to look for it. This drove users and content creators to their sites and off the web.
For social media companies, a user’s value comes from having an account, so they have a vested interest in locking away content. For content creators, it is a lot easier to get noticed if an algorithm provides the advertising and some sites now allow for monetization within their walled garden. For users, they get content that never ends.



How do you want to define yourself? Who do you want to be a decade from now? Do you have goals?
If you can start to define your future self, you can define your present self as trying to target your future self. You can also change your definitions over time; after all you choose them.