

Phone number and trust-on-first-use for most people, with out-of-band fingerprint verification for the paranoid. It really depends on the threat model and the security practices/awareness of your colleagues, but a link shared on some social media or lower-security chat network is more vulnerable to a man-in-the-middle attack than a phone number for your average Joe. There are a lot of ways a person could get a manipulated invite link.
I use sendgrid as my outgoing smtp relay to avoid ip reputation issues you mention. You still have to configure your dns settings for spf and dkim pointing at their servers instead of yours. Their free tier is 10x the email I’ll ever send so it doesn’t cost anything. There are a few companies in this space with free tiers. It works, but it isnt Gmail level deliverability. I still get spam binned occasionally.