Bingo. Trump already started playing with his corporate finger puppets, emboldening some, threatening others.
Same reason Zuckerberg, surely the expert on the matter, had this weird rambling about “masculine energy” very recently. What a Trumpian phrase.

Sartre seems to agree, kind of: “I was not the one to invent lies: they were created in a society divided by class and each of us inherited lies when we were born. It is not by refusing to lie that we will abolish lies: it is by eradicating class by any means necessary.”