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Cake day: August 26th, 2023

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  • But the Switch cards are not MicroSD cards. MicroSD cards are produced at much larger scales than Switch game cards. And there are many manufacturers producing the MicroSDs. That’s why MicroSD cards are so cheap because there is competition. While the game cards are a bespoke design using non-standard flash memory and only produced by Nintendo’s partners in lower numbers than MicroSD cards. I heard from a publisher that they had to pay $8 per unit for the 16GB card when they released a small indie game for the Switch 1. That was almost the price of the digital version. So they had to charge double for the retail version. The Switch cards are relatively expensive that’s why many publishers opted for a small card and forced the consumer to download the rest even when the game could fit on the bigger card. And Nintendo still takes a royalty for every game sold on top of that.

    But even if a publisher could buy a 256GB Switch card for $10 bucks that is money not going into the publishers pocket. So of course a publisher like Activision will opt for the smallest card possible so they can earn a couple of bucks more per game sold.






  • Not a surprise. Anything this company touches is sinking. These giant gaming conglomerates don’t make an iota of business sense. The whole point of a conglomerate buying a whole bunch of similar businesses, aka horizontal integration, is so these businesses can share the same knowledge, infrastructure and supply lines and benefit from economies of scale to lower costs. Like an oil conglomerate using their own tankers to transport oil for all their subsidiaries. But in the gaming industry there is barely any overlap between two studios where synergy can happen. Except for the business admin, promotion and advertising side. But that is a tiny fraction of the costs of big budget production. The biggest cost is on the production side and every studio needs their own set of directors, producers, designers, artists, programmers etc. Another goal of horizontal integration is capturing market share, but with games you run the risk of cannibalizing your own sales especially how Embracer is doing it since most studios in their portfolio are from the same region in the world making games for similar markets.

    EA and Ubisoft tried this before and failed miserably and they sold or shuttered almost every studio they bought. The only one who does a good job at it is Sony, but even they don’t have as many studios as Embracer and they rely on Chinese digital asset sweatshops.