I know about Microsoft patent, I am not sure whether MS does license it to other software makers as it is very wide spread from big companies like Autodesk to smaller ones like NirSoft. I think they just made the patent to camp on it and intimidated big players with it, the opensource OnlyOffice do ship the Ribbon and they haven’t faced any trouble for it so far.
Capitalize, meaning to translate those new sign-ups into monthly active user, buy doing a better job at exposing the potential of the fediverse and easing up the exploration process of interesting content.