

We knew about them while they were still walking the earth. That was a willful choice, and the change represented a change in values.
Yes, signage costs money. But it also has to be replaced from time to time anyway. I don’t think there are any schools changing their name annually; they probably print new signs up memorializing tournament wins often enough that they can just get it added to an existing print run.








People often don’t know that they have a choice. It enables itself.