

I notice more and more ads just try to be my friend.
They don’t advertise anything about their product, I have nfi what they do. They’re just trying to align with me in the weirdest generic way.
“This is Sam. Sam works hard every day. Sam likes their family. Sam laughs with their friends. Sam enjoys a movie on the couch with their partner. Sam uses Product1234.”
I first noticed this tactic specifically aiming at women. They just show footage of girls doing girl things and the product is there. What does the product do? Why is it worth my money? What makes it better than other ones? Who the fuck knows?
But now that seems to be the same targeting for men just as much, if not more.
Like, this shit is happening and apparently working when it should be making people feel massively patronised and insulted.
We don’t really get drug and insurance stuff in my country like the US. Product1234, if it can actually be determined, is often some sort of web service that helps by doing something “all in the one place” or some shit.
But as I said, often literally nfi. Like maybe their plan is to have their isolating commercial cause me to go to the effort of Googling them.
I do find US ads funny, though. Its like they’re made by non-humans trying to do humans. Fake children laughter, soft voices, lots of smiles and well-ironed light clothes. Often ends with a slightly slow-mo shot of someone turning to camera and smiling, like that person has anything to do with anything and I know them, a voiceover trying to me like, “Because we’re in this together” or some weird shit.
Like, “Wow. I didn’t know Super United Allied Mega Insurance cared.” sniffle