Companies not to vertically integrate. Production studios should produce movies, and streaming platforms should provide a platform for people to access movies. If Spotify made its own music it would be absurd, right? Well, yeah.
The various media owners to lease out their licenses to a small handful of competing services and for the streaming services to choose which material was worth the lease cost to stay competitive.
I am not sure that’s what anyone wanted when they said there are too many different streaming services.
What were they expecting?
Companies not to vertically integrate. Production studios should produce movies, and streaming platforms should provide a platform for people to access movies. If Spotify made its own music it would be absurd, right? Well, yeah.
The various media owners to lease out their licenses to a small handful of competing services and for the streaming services to choose which material was worth the lease cost to stay competitive.