Even with LG’s concession, it may become more difficult to avoid chatbots on TVs.

LG says it will let people delete the Copilot icon from their TVs soon, but it still has plans to weave the service throughout webOS. The Copilot web app rollout seems to have been a taste of LG’s bigger plans to add Copilot to some of its 2025 OLED TVs. In a January announcement, LG said Copilot will help users find stuff to watch by “allowing users to efficiently find and organize complex information using contextual cues.” LG also said Copilot would “proactively” identify potential user problems and offer “timely, effective solutions.”

Some TVs from LG’s biggest rival, Samsung, have included Copilot since August. Owners of supporting 2025 TVs can speak to Copilot using their remote’s microphone. They can also access Copilot via the Tizen OS homescreen’s Apps tab or through the TVs’ Click to Search feature, which lets users press a dedicated remote button to search for content while watching live TV or Samsung TV Plus. Users can also ask the TV to make AI-generated wallpapers or provide real-time subtitle translations.