Earlier in the year I read an article claiming that something like 40% of the data brokers doing business here (ie collecting data on California citizens) don’t comply with elements of existing law, such as registering with the CA secretary of state. So the author wasn’t bullish on the idea that they’d suddenly start just because there’s a new law. They are sayign the AG will aggressively pursue violators, but we’ll see.

If nothing else, we’ll have one more data store to get hacked.