• ikt@aussie.zone
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    2 days ago

    The ‘quiet part out loud’ isn’t being used how it should be

    Microsoft appears to genuinely believe that AI features are what customers want even if they don’t directly ask for it, nobody asked for Google’s AI feature but it’s hugely popular, people freakin love it (except here on Lemmy of course where it’s the devil), Google see that users are staying on their site longer and not clicking through to sites as much which is a win for them and a win for users

    A real quiet part out loud would be ‘Microsoft knows its users don’t like its AI features but don’t care because Windows isn’t a money maker for them compared to Microsoft Copilot 365’

    • jj4211@lemmy.world
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      1 day ago

      The real ‘quiet part’ would be that they are avoiding it because a large number of people hate ‘AI’. To say they are ‘confused’ is still keeping the quiet part quiet…

    • kescusay@lemmy.world
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      1 day ago

      Is that a win for Google, though? They make most of their money from AdSense, because websites want to display ads. If people aren’t clicking through to websites from their search results, that seems like fewer opportunities to display ads, reducing the viability of AdSense.

      • ikt@aussie.zone
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        1 day ago

        seems like so far things are going well, businesses spend more on ads on google 🙃

        Google, for now, is still laughing its way to the bank. The search giant is putting advertisers’ ads within or directly above and below AI Overviews themselves. As Google CEO Sundar Pichai said in an interview last year, “If you put content and links within AI Overviews, they get higher clickthrough rates than if you put it outside of AI Overviews.” Organic links are pushed down.

        Even in 2024, market research company SparkToro’s study of searchers found “almost 30 percent of all clicks go to platforms Google owns.” For every 1,000 Google searches in the United States, 360 clicks go to a non-Google-owned, non-Google-ad-paying property. With the rise of AI Overview, Google’s share can only have grown, while everyone else’s has shrunk.

        https://www.theregister.com/2025/07/29/opinion_column_google_ai_ads/

        I believe maps and youtube were money losers for google for a very long time but the goal was to keep people within the google ecosystem where they can extract money from users in other ways