- Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus.
- Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.”
- One user claims that they were “flooded with ads” after downgrading back to Alexa.


Shareholders are dumb panicky creatures. As long as the numbers aren’t terrible and you say some nice things most of them take it as gospel.
Spinning shit as a positive is a full time career in the corporate world after all.
Right, but I’m saying the “numbers” aren’t influenced by this.
They are as far as the shareholders are concerned if Amazon is telling them about different tiers of subscription. The bullshit the company spins is just as, if not more, important than the raw numbers. Especially when companies only report mandated info and the raw numbers they’re referencing aren’t disclosed for comparison.
Statistics is the art of making up a narrative you want to show via numbers, and finding a way to say it exists regardless of reality.
Which, as I said, means it all comes out in the wash. If revenue is +100% here and -100% there, it’s 0%. Either they are looking big picture, and that’s what they see, or they’re zoomed in and therefore in a scenario where they would ask the follow up.
They care about revenue going up. It doesn’t go up, unless it does.