Asus has reiterated that it will “no longer” be making “new” Android smartphones with its focus shifting towards the market built up by AI.
During its “2025 Year-End Gala” earlier this month, Inside reports that Asus chairman Jonney Shih directly confirmed that the company will exit the Android smartphone market.
When asked about the move, he said (translated) that “Asus will no longer add new mobile phone models in the future,” further adding that the company will “continue to take care of the brand’s mobile phone users.” This could be taken in one of two ways, with Asus either exiting the smartphone market altogether or just ending the development of new smartphone models beyond existing lineups, but in context, it’s clearly the former.
Further comments from the chairman revealed that Asus is shifting its resources away from smartphones in order to align with the “paradigm shift” that is… AI. Of course.
The company is apparently using the resources previously spent on mobile phones to bolster “commercial PCs and physical AI devices,” including “AI Robot & Robotics” and “AI Glasses.”
It’s funny how everyone is trying to shift towards AI when the most hyped smartphone atm is one with a physical keyboard by the blackberry designers
Is it? Because I work in mobile app development so I’m surrounded by phone nerds and I haven’t seen any hype about it at all.
Any other phones that are really hyped? They’re all the same
No. Like you said it’s all the same. Not much interesting going on at the moment.
When the new super thin iPhone launched there was a little bit of interest, as in: people had to check it out and see how thin it was, and then everyone was like ‘yeah, it’s super thin but so what?’.
So arguably, since the bar is low, the keyboard phones are by definition the most hyped smartphone?
No, those aren’t even on the radar. Not low hype but zero interest.
The only thing that has some people paying attention are foldables but even that is meh.
Nah, there is definitely more hype around the launch of a new iPhone. I think some of you guys are guilty of living in a bubble here, the Clicks Communicator received nowhere near the level of attention or interest of the iPhone 17 Pro. It’s like 22+ million views of the iPhone trailer vs 700+k for the Communicator.
The iPhone Air is actually surprisingly nice. The drawback of horrible speakers is a deal breaker though.