If one person in a group of people has Tidal, they go “geez well I can’t share my music with others, I may as well switch to what everyone else is using”

But now they can send a link over and not care what anyone else is listening on. Reduced friction retains customers

Other users who don’t have tidal click the link and say, “well that’s sick”, then hopefully pay for Tidal

How [does] Tidal benefits from supporting universal links that redirect to competitors?