TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.
The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.
Up 150% sounds crazy… but like, what’s the rate of installs vs uninstalls here? How has the rate of installs changed?
Yeah if 4 people uninstalled the program last time, and 6 people uninstalled it this time, that’s a 150% increase from last time.
4 -> 6 would be a 50% increase, or 150% of the previous number. 4 -> 10 would be a 150% increase, or 250% of the previous number.