By what definition is the 30% cut high? It’s the same percentage for Apple, Google, and Steam. Brick and mortar is generally around 50%. Amazon is a large range, but 30% is roughly average or even low. eBay charges less, but doesn’t do anything other than facilitate the transaction. Epic charges less to small developers, but that’s also mostly marketing.
By what definition is the 30% cut high? It’s the same percentage for Apple, Google, and Steam. Brick and mortar is generally around 50%. Amazon is a large range, but 30% is roughly average or even low. eBay charges less, but doesn’t do anything other than facilitate the transaction. Epic charges less to small developers, but that’s also mostly marketing.
It’s not about the “cut” you’re thinking; it refer to in-app purchases.
Once you bought a game, Valve keep demand a 30% cuts on anything you sell once the customer launch your executable (.exe, binary file/game engine).
hypothetical scenario to help visualize (it won’t go like that most of the time, but useful to understand the concept):