Real Cheddar does not need paint to taste good, it is the cheap variants that need the coloring and maybe even flavour additives.
And adding carrot or beetroot juice to cheese to make Red Leichester was a similar marketing ploy, just a few hundred years before it needed to be done to make cheap proto cheese look more expensive.
Red Leicester, cheddar, etc. are not real cheese? 0.o
Real Cheddar does not need paint to taste good, it is the cheap variants that need the coloring and maybe even flavour additives.
And adding carrot or beetroot juice to cheese to make Red Leichester was a similar marketing ploy, just a few hundred years before it needed to be done to make cheap proto cheese look more expensive.