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Lugh@futurology.todayM to Futurology@futurology.todayEnglish · 11 days ago

Thanks to AI, half of all searches don’t actually generate any kind of web traffic for the website that produced the search results.

www.bain.com

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Thanks to AI, half of all searches don’t actually generate any kind of web traffic for the website that produced the search results.

www.bain.com

Lugh@futurology.todayM to Futurology@futurology.todayEnglish · 11 days ago
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Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing
www.bain.com
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As consumers rely more on AI-based search and summaries, how will brands adapt their strategies?
  • lordnikon@lemmy.world
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    11 days ago

    Thank goodness for search engines like startpage that still just gives you links and good results.

    • markovs_gun@lemmy.world
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      11 days ago

      It’s alright. It’s still full of SEO and AI slop but less so than DDG, Google, or Bing

      • lordnikon@lemmy.world
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        11 days ago

        Yeah i agree its not perfect but its better than anything I found so far.

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