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It helped liberals pinkwash their crimes. Reminds me of that meme of the B-54 on a bombing raid with the pride flag on its side.
You could argue the right is more focused on identity politics and for a longer time than the left.
The original meaning of idpol being doing politics as a matter of identity rather than ideas. It’s why you can get MAGAts to agree with you on a lot of stuff and disagree with the GOP, but they’ll still vote red, because their identity is republican.