He became really popular in a short amount of time, and he did more damage to the public perception than anything. Wayyyy more people followed pirate software rather than the stop killing games movement, and he pretty much just shit on it to an audience who never heard of it before.

I’m not super knowledgeable about the details of SKG, but from my understanding you need to get a lot of signatures and public backing for the UK government to actually pay attention, and pirate software basically killed any and all momentum the movement had, right when it was getting started too.