They didnt know it would only last two weeks. They probably knew it was a possibility but I doubt they planned for it.

This is what I mean though, if concord had to say the game would be live for a guaranteed amount of time, why wouldnt they just say something low like 6 months. Why wouldnt every company do that unless they knew for sure it would be successful? Its too risky to choose longer periods of time, and we just have the same situation as now.