That’s the thing, for the big publishers, the end user (consumer) is only part of the puzzle. Investors and business partners (such as licensees) are more important, and have been for years. They bring in the wealth.
End users are neither organized nor informed enough to have a seat at the table. The masses will gravitate towards their big properties and marketing will be shaped to that effect. Acquire said big properties if you don’t have them, and make sure all the potential investors know you did.
That’s the thing, for the big publishers, the end user (consumer) is only part of the puzzle. Investors and business partners (such as licensees) are more important, and have been for years. They bring in the wealth.
End users are neither organized nor informed enough to have a seat at the table. The masses will gravitate towards their big properties and marketing will be shaped to that effect. Acquire said big properties if you don’t have them, and make sure all the potential investors know you did.