The societal shift to a plant-based diet.

That’s a consequence of economy-wide, industrial-scale change. Greater cultivation and distribution of fresh greens, gords, beans, etc. Fewer subsidies and natural resources diverted to feedstock and livestock. When a major component of our greenhouse gas emissions comes from alfalfa exported to feed Saudi livestock on the other side of the planet, you need hundreds of Californians to turn vegan in order to net the benefit of one Saudi aristocrat.

A lot of people say “don’t do anything better because the rich ride private jets!”

I’m not saying “Don’t do anything”. I’m saying “Don’t be the sin-eater for other people’s crimes”.

If you want to shift the planet away from meat, you can’t just settle on opening up a can of beans. You need to petition to stop dumping half your state’s water reserve into growing macadamia nuts for Mark Zuckerberg’s Texas cattle ranching hobby.