Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.
Faber is now best known for proposing the so-called “Forever Mouse” concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.
Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech’s video conferencing business. A paid subscription is possible, but Faber offered no further details.
Honestly I wouldn’t mind if a company charged like, $1/month or something reasonable like that but for some reason some asshole made it standard practice to charge $10-$15/month for literally anything and now everyone uses that as the starting point for their “services”
Maybe if they have you the mouse for free a sub fee a per month would be reasonable. But it’s a mouse.
What killer software could one be paying for for a mouse subscription.
Yea, their logi+ software was sending out a firmware update or something that was bricking something, so now I use my keyboard and mouse without the software.
Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings “value” to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.
I don’t see how she would have first hand experience with her product line and create better products.
isn’t it funny how the folks who actually study, design, and make things earn pennies compared to the C-suit gang that takes home the lion’s share for diddling with money (and kids)?
What 😄
Yeah, every time I use my mouse I think “man I really wish this was an subscription service!”
Honestly I wouldn’t mind if a company charged like, $1/month or something reasonable like that but for some reason some asshole made it standard practice to charge $10-$15/month for literally anything and now everyone uses that as the starting point for their “services”
Maybe if they have you the mouse for free a sub fee a per month would be reasonable. But it’s a mouse. What killer software could one be paying for for a mouse subscription.
Yeah I was more thinking the mouse be free plus any replacements in the future.
Then you would break even after about 5 years ($60)
I’d rather have no software with my mouse than this dystopian nightmare.
Yea, their logi+ software was sending out a firmware update or something that was bricking something, so now I use my keyboard and mouse without the software.
How is a person so out of touch?
Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings “value” to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.
I don’t see how she would have first hand experience with her product line and create better products.
isn’t it funny how the folks who actually study, design, and make things earn pennies compared to the C-suit gang that takes home the lion’s share for diddling with money (and kids)?
previous job at unilever lol
The same reason she thinks that AI should be in meetings…to bad she could be replaced by AI and nothing of value was lost…
Yes a subscription service for my… mouse please that sounds like an improvement.
Make all tools obtrusive lets go
I move my mouse and the cursor moves on screen. What other features is she planning to add?
An AI that moves the mouse on your screen so you don’t need to! Now you can go back to work while your mouse doom scrolls for you.
An AI that plays ads when you are idle with the mouse.
Not moving the mouse? Time for an ad.
sad to see I’ll never buy logitech again. gotta tell all the walmart homies not to either