Meanwhile, revenue is up 38%. Over 10 million paying users. The shareholders are happy. The venture capitalists at General Atlantic and Drive Capital are thrilled.
The users? Deleting the app in protest.
How is revenue up if users are leaving en masse? I would understand if they said profits are up. Are they shoving more ads and raising prices faster than users are leaving? Because Netflix has shown that is unfortunately a viable strategy for a rather long time. Sure, it might eventually kill the product, but they’ll get years out of it.
I know I used to pay. The free version was excellent and I wanted to support it. I don’t know how the pay version is now but the free version is terrible. I don’t see why new users would join.
I’m absolutely no expert but if this is in line with other similar services, they make the majority of their money from a very small percentage of users.
There have been multiple companies in the recent past that have gone thru the same or similar path and what they’re seeing is an overall drop in users but a rise in subscriptions or subscription revenue.
Long story short, people leave, but the people that stay pay.
How is revenue up if users are leaving en masse? I would understand if they said profits are up. Are they shoving more ads and raising prices faster than users are leaving? Because Netflix has shown that is unfortunately a viable strategy for a rather long time. Sure, it might eventually kill the product, but they’ll get years out of it.
All the free users are deleting it.
I know I used to pay. The free version was excellent and I wanted to support it. I don’t know how the pay version is now but the free version is terrible. I don’t see why new users would join.
Some sort of stock/vc chucklefuckery I imagine.
I’m absolutely no expert but if this is in line with other similar services, they make the majority of their money from a very small percentage of users.
There have been multiple companies in the recent past that have gone thru the same or similar path and what they’re seeing is an overall drop in users but a rise in subscriptions or subscription revenue.
Long story short, people leave, but the people that stay pay.
Yep. Filtration. 🤮