I’m in this weird middle ground where I hate FB with a passion and it depresses me every time I log in, but I need to create a personal brand for my business (and to get laid, who am I kidding) and honestly I’m thinking about getting one of my friends to run it for me, which seems weird but

For normal people yes, for people who lack emotional regulation, “I am sad” can be an identity because you might get stuck in it for years at a time. Decades.

I think the author here is speaking to those people more than just your average joe who could care less about the distinction between state and characteristic because they understand the difference already.

It’s because for the Average Joe, having a TV box at the end of your driveway that has the latest big number on it is important. It’s how they gain their identity. Do not upset them for obvious reasons.

I only refuse to buy, want to get rid of our stake in, and want to restrict it. So I’m in the clear whew