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That’s quality printing, hasn’t Sun bleached at all
Has to be UV ink and on the north side of the building.
SOURCE: Managed a print shop making stuff like this.
I bet the window has an anti-UV coating on it too.
No one has paid to replace it or has the money to do so. I faced this challenge in bike shops with advertising media. It is risky to accept large stuff like this from brand reps. It comes down to a plan and the level of investment in the product. Looks like someone bought in and had no long term plan for the space. Looks like a business on the threshold of black to red finances.
Fact
Same with Ames IA
